ILIA BFCM
ILIA BFCM
ILIA partnered with JCD Studio to bring fresh energy to their Black Friday & Cyber Monday campaign. Building on our previous collaborations, we streamlined production by maintaining approved hero assets while making space to push the creative forward with new concepts.
Our team explored a dedicated R&D phase, ultimately crafting looping animations that takes viewers through layered product compositions. Using wide‑angle lenses and rotating lights, we created compelling visuals that added a sense of movement and depth.
Working directly with the ILIA creative team, we helped refine the concept, handled all CGI aspects, and supported the ILIA team through launch. The final imagery achieved photoreal cohesion, aligning seamlessly with ILIA’s product photography, bringing impact across website, email, and social touchpoints.
